With all the fury concerning the London 2012 logo, i started looking at previous examples, and found this logo for the 1968 games in Mexico. This is stylish, ground-breaking and has left a real mark both on the history of the Olympics and graphic design. I love the linear quality of it, and its effectiveness to convey a mood and era of style without reference to the landmarks of the city or sport itself- ultimately, this is what i think will make an Olympic logo relevant in future years, and why i actually quite like the London logo... it says more about the ground-breaking city and era than any silhouette or skyline of London ever could.
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