
This is a brilliant series from Onitsuka Tiger trainers. The images that they have created recently are incisive pieces of work, really rich visual images that are so rewarding for the viewer- from a simple object like a shoe they have produced various images that are beautifully created. The tag line 'Made of Japan' says so much about the whole campaign as well... these are not just objects manufactured in a country, but they are carefully created works that contain a small piece of Japan inside them. This is a spot on piece of design, from concept to the perfect execution of an inspiring visual.
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