Bit of background for anyone who doesn't know the craic about New Zealand. In the build up to every World Cup, New Zealand are consistently billed as one of the favourites, expected to reach the final at the very least and in most cases to win the whole thing. However they have consistently bottled it, or 'choked', most recently to their fierce rivals Australia at the last World Cup- hence the banter here about a choking kiwi. For those in the know, this concept and visual result in a very funny piece of design. For those who don't know rugby, it results in a very long winded, uninteresting explanation and a writer who feels like a twat.
With World Cup fever taking over France for the next month and a bit, the city of Paris felt that this ad would remind everyone just what the city was famous for, with brilliant results. Despite the unsettling image, i do think this is a fantastic piece of design, appealing to those who may not care very much for rugby but still want to enjoy Paris. A very funny visual and bit of topical design. Nice.
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