While travelling in Thailand, one of my favourite places i visited was this modern district of Bangkok. Everything here is style- conscious, on the cutting edge, and huge... the billboards were the size of maybe 3 of our equivalents in the U.K. I loved walking around a place like this in awe, and seeing so much visual communication on such a large scale. It may just be me, but looking at a piece of visual work in a completely alien language (including the characters of the type) meant that i could appreciate the images and tone of voice on a very basic and almost artistic basis. It reminded me of Mike's assertion that Tesco's is a modern day museum, and although that seems a bit extreme to me, places like Siam Square really do capture a designer's attention.
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