My dissertation topic involves the role of design in the advertising and marketing campaigns of charitable organisations. I have found many examples of some really interesting pieces of design, and generally i think that this is one of the most exciting and innovative areas of the design industry. The recent ad campaigns for the drug charity FRANK have embodied what makes charity design so successful- a well thought out strategy based on an accurate and relevant tone of voice. Visually, alot of the work for FRANK is fresh with a strong graphic influence that i also appreciate.
1 comment:
Yeah I like this. A lot of the work for Frank stands out. It brings a fresh look to much avoided subjects which I think is the only way to get through to the target market with these kind of issues.
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