I remember seeing this ad in print and appreciating how fresh and clean it is. It is witty, with a simple and effective message that isnt clouded by overdressing the visual; the tonal values of the ad communicate the message completely... perfect.
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This is an excellent ad, due to its uncomplicated nature and its perfect execution it is hard to say much about it. Its just simply a brilliant concept illustrated with a spot on image. Good find Perez.
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