Does Guinness have the strongest visual product around? Personally i think it does. In my opinion Guinness is the perfect brand- from the moment it poors to the way it is marketed, most people in the world will know what it is just from seeing the contrast in tone and proportion of Black and White. For those people who do not consider brand power a constructive thing in design, Guinness does not follow the mould of Coca-Cola in uninspiring or dull campaigns that rely solely on brand loyalty and recognition. Guinness pride themselves on being at the forefront of advertising, producing some of the most memorable pieces in recent times. I thought this post on brand recognition could spark some sort of debate... is brand power productive for our creative industry or does it inhibit creative ideas? Is there a point where the brand restricts innovation?
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