This is a music video for the latest single by french duo Justice, credited to the producers 'Jonas And Francois' from irene75 production company. Not only is this a tune, but the video is one of my favourites for a long time. The use of typography on the t shirt designs and the linear chronology of the video makes it just a really simple, interactive experience. It is one of those experiences that you can come back to and gain more from everytime, i especially like the way the wearers of the tees interact with the designs, by pulling them down, or by brushing them down. Apparently there has been huge demand for the designs to be printed on real tees, and i'm not surprised- they're pretty cool. I like the genuine craft of this video and its something that i would aspire to in any future motion work.
Tuesday, 24 July 2007
D.A.N.C.E.- Justice
This is a music video for the latest single by french duo Justice, credited to the producers 'Jonas And Francois' from irene75 production company. Not only is this a tune, but the video is one of my favourites for a long time. The use of typography on the t shirt designs and the linear chronology of the video makes it just a really simple, interactive experience. It is one of those experiences that you can come back to and gain more from everytime, i especially like the way the wearers of the tees interact with the designs, by pulling them down, or by brushing them down. Apparently there has been huge demand for the designs to be printed on real tees, and i'm not surprised- they're pretty cool. I like the genuine craft of this video and its something that i would aspire to in any future motion work.
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