Dove Pro-Age Campaign

This is on a similar theme to the vaseline ad, in that the advert makes a wonderful statement about the beauty of the naked body. This Dove campaign has a more topical edge to it, and acts as a commentary on the growing trend of a more conscious advertising industry- Dove are currently campaigning for 'real beauty' rather than the superficiality that they feel discriminates against the people in this advert. I love the music they have selected in this, the flamenco audio gives a defiant and passionate tone that corresponds perfectly to the poses of the models. There is a real sense of pride conveyed here and i admire Dove for stepping out and doing something different- so different that the advert is immediately watchable.