Ambient Media

Here are some great examples of ambient media campaigns I thought i would put up. The first is a pretty standard concept of altering the aesthetics of a bus stop (which reminds me of the eco-busstop from the Global Cities exhibition), to make it look like a changing room in a football stadium. The execution of this concept by TBWA on behalf of Adidas is excellent and really brings the idea to life; I also really like the way people may sit down and be completely oblivious to the way they look in such surroundings. Imagine an old couple sitting down having a natter in the Ajax changing rooms.... it definitely brings a sense of fun to an otherwise dull setting, and i think this is an example of how advertising can really enrich the surroundings of the general public.



This is another piece of ambient media that is really simple but so effective. The campaign was to find a Playboy 'reality' cover girl, and invited women on a beach to lie down and have a photo taken on a towel that has been laid out as a cover. This idea interests me as it creates a notion of the magazine coming to life, and making it real to people. People can immediately relate to it as the visual is there in front of them, and this notion is perfect for the concept of a reality cover girl- familiar, resonant and easily visualised

Rock On Gorilla

This is the best thing on tv at the moment. Don't ask me how it sells chocolate bars, but it gets people talking and it makes me chuckle.

Dove Pro-Age Campaign

This is on a similar theme to the vaseline ad, in that the advert makes a wonderful statement about the beauty of the naked body. This Dove campaign has a more topical edge to it, and acts as a commentary on the growing trend of a more conscious advertising industry- Dove are currently campaigning for 'real beauty' rather than the superficiality that they feel discriminates against the people in this advert. I love the music they have selected in this, the flamenco audio gives a defiant and passionate tone that corresponds perfectly to the poses of the models. There is a real sense of pride conveyed here and i admire Dove for stepping out and doing something different- so different that the advert is immediately watchable.

'Skin is Amazing'- Vaseline

I love this advert produced by BBH London for Vaseline. It is one of those ads that is inspired in its concept- to make people realise what an amazing gift the organ of the skin is. This is acheived primarily through the way this piece is filmed- the way it respectfully yet honestly treats the naked subjects of the film is something to greatly be admired. The scale of the images that are created using this huge number of bodies is also something to be marvelled at- there is something natural and comfortable in seeing all these people united together. I imagine it would have been a phenomenal experience to be involved with the filming of this advert, and it inspires me that such a simple idea as exposing the skin in its most natural state can produce a captivating piece of motion work.